Industry Innovator to Lead Natrol Marketing & Product Development
14/Aug/2002
Natrol, Inc. (NASDAQ: NTOL), a manufacturer and marketer of nationally branded nutritional products, today announced that Peter Leighton will join the company as Vice President of Marketing & Product Development.
CHATSWORTH, Calif. (BUSINESS WIRE) - August 14, 2002 - Natrol, Inc. (NASDAQ: NTOL), a manufacturer and marketer of nationally branded nutritional products, today announced that Peter Leighton will join the company as Vice President of Marketing & Product Development.
Mr. Leighton comes to Natrol with more than 20 years experience in management, brand development and strategic marketing and has had direct responsibility for the launch of hundreds of consumer products, primarily in the nutrition industry. Leighton is the founder of Copernican Associates, a management consultancy based in Lafayette, CA. He is a former Senior Vice President of Marketing for Weider Nutrition International of Salt Lake City, Utah and Vice President of biotechnology company Galileo Laboratories of Santa Clara, California.
"Natrol and Mr. Leighton first became acquainted in 1997," says Natrol COO Gary De Mello, "when as consultant, he helped develop some of Natrol's most successful marketing efforts. As we poise the Company for accelerated growth, Peter will be key to our future success."
Mr. Leighton brings a reputation of innovation and has been a leader in the emerging area of functional nutritional products. "When evaluating the nutrition industry, Natrol emerges as uniquely positioned to lever its brand across several distribution channels. I am enthused by the possibilities," said Leighton. "We are financially and operationally very sound. With the right combination of product innovation and marketing involvement, Natrol will continue to build its reputation as a quality marketer of nutritional products."
The statements made in this press release which are not historical facts including statements regarding expectations for future growth of revenue and profits and trends concerning net sales, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. As a result of a number of factors, including the factors that Natrol may not currently foresee, Natrol's actual results could differ materially from those set forth in the forward-looking statements. Certain factors that might cause Natrol's actual results to differ materially from those set forth in the forward-looking statements include those factors set forth under the heading "Risk Factors" in Natrol's Annual Report on Form 10-K for the year ended December 31, 2001 and in Natrol's other filings with Securities and Exchange Commission. Natrol does not undertake to update any forward-looking statements to reflect events occurring after the date of this press release."
Contact:
Natrol, Inc
Dennis Jolicoeur
818-739-6000