Natrol's Innovative Complete Balance AM/PM Formula for Menopause Outpaces Industry in $30 Million Category
05/Sep/2002
Natrol Complete Balance AM/PM Formula for Menopause has experienced a 63 percent sales increase* versus a 21 percent increase for the category of dietary supplements for menopause increase of 21percent, according to Peter Leighton, vice president marketing and product development at Natrol (NASDAQ: NTOL), based here.
September 5, 2002 Chatsworth, CA--Natrol Complete Balance AM/PM Formula for Menopause has experienced a 63 percent sales increase* versus a 21 percent increase for the category of dietary supplements for menopause increase of 21percent, according to Peter Leighton, vice president marketing and product development at Natrol (NASDAQ: NTOL), based here.
Dietary supplements for menopause, a $30 million dollar category, experienced a 21 percent annual sales growth prior to recent, widely reported cautions about the safety of Hormone Replacement Therapy (HRT). According to the North American Menopause Society, more than 30 percent of 47 million menopausal women in the United States already use complementary and alternative therapies to support menopausal conditions, and interest in these options is growing rapidly.
Natrol Complete Balance AM/PM Formula for Menopause is a popular choice for many of the millions of women who are rethinking their menopause management. Synergistically formulated to address both daytime and nighttime symptoms, Natrol Complete Balance AM/PM contains black cohosh and soy isoflavones, the most thoroughly researched natural ingredients for menopause discomforts.
Complete Balance AM/PM is part of Natrol's complete line of natural nutritional products specifically formulated for women (an industry first, launched in 1998), and provides natural ingredients demonstrated to help alleviate hot flashes, support balanced moods and reduce night sweats. Melatonin in the PM formula promotes restful sleep, and through the combination of soy isoflavones and calcium, Natrol Complete Balance AM/PM also supports bone health.
Operating out of its headquarters and manufacturing facility in Chatsworth, a suburb of Los Angeles, Natrol sponsors scientific research and maintains a scientific advisory board of nutrition, herbology, immunology and medical experts. Under the leadership of CEO and founder Elliott Balbert, Natrol has a distinguished record of developing nutritional products designed to help individuals optimize their health and well-being.
The statements made in this press release which are not historical facts including statements regarding expectations for future growth of revenue and profits and trends concerning net sales, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. As a result of a number of factors, including the factors that Natrol may not currently foresee, Natrol's actual results could differ materially from those set forth in the forward-looking statements. Certain factors that might cause Natrol's actual results to differ materially from those set forth in the forward-looking statements include those factors set forth under the heading "Risk Factors" in Natrol's Annual Report on Form 10-K for the year ended December 31, 2001 and in Natrol's other filings with Securities and Exchange Commission. Natrol does not undertake to update any forward-looking statements to reflect events occurring after the date of this press release.
Contact:
Peter Leighton
818-739-6000