Natrol's Innovative Complete Balance AM/PM Formula for Menopause Outpaces Fast Growing Natural Menopause Category
03/Jun/2003
Natrol Complete Balance AM/PM Formula for Menopause has experienced a 124 percent sales increase* versus the category of natural products for menopause, which grew 13.4 percent, according to Peter Leighton, vice president marketing and product development at Natrol based here.
CHATSWORTH, Calif. - (BUSINESS WIRE) - June 3 , 2003 ö Natrol, Inc. (NASDAQ: NTOL) -- Natrol Complete Balance AM/PM Formula for Menopause has experienced a 124 percent sales increase* versus the category of natural products for menopause, which grew 13.4 percent, according to Peter Leighton, vice president marketing and product development at Natrol based here.
Women's natural menopause product category, a $30 million dollar category, continues to grow as ongoing Women's Health Initiative studies demonstrate the health risks associated with HRT greatly outweigh the purported benefits. The latest findings show that hormone therapy actually doubles the risk of dementia in women 65 or older. Many women in this age group have continued taking HRT despite the previous negative reports.
Natrol Complete Balance AM/PM Formula for Menopause is a popular choice for many of the millions of women who are rethinking their menopause management. Synergistically formulated to address both daytime and nighttime symptoms, Natrol Complete Balance AM/PM contains black cohosh and soy isoflavones, the most thoroughly researched and validated natural ingredients in treating menopause discomforts. In fact, a recent study suggests that isoflavone supplementation has a favorable effect on cognitive function in postmenopausal women**.
Complete Balance AM/PM is part of Natrol's complete line of natural nutritional products specifically formulated for women (an industry first, launched in 1998), and provides natural ingredients demonstrated to help alleviate hot flashes, support balanced moods, and reduce night sweats. Melatonin in the PM formula promotes restful sleep, and through the combination of soy isoflavones and calcium, Natrol Complete Balance AM/PM also supports bone health.
Under the leadership of CEO and founder Elliot Balbert, Natrol has a distinguished record of developing nutritional products designed to help individuals optimize their health and well-being.
- IRI, 52 week FDMx data
- Menopause: The Journal of The North American Menopause Society Vol. 10, No.3 pp196-202
The statements made in this press release which are not historical facts including statements regarding expectations for future growth of revenue and profits and trends concerning net sales, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. As a result of a number of factors, including the factors that Natrol may not currently foresee, Natrol's actual results could differ materially from those set forth in the forward-looking statements. Certain factors that might cause Natrol's actual results to differ materially from those set forth in the forward- looking statements include those factors set forth under the heading "Risk Factors" in Natrol's Annual Report on Form 10-K for the year ended December 31, 2001 and in Natrol's other filings with Securities and Exchange Commission. Natrol does not undertake to update any forward-looking statements to reflect events occurring after the date of this press release.
Contact:
Natrol Inc., Chatsworth
Gina Ferrato, (818) 739-6000