KEY INSIGHT Natrol's brainSpeed targets Matures with nutrients designed to sharpen mental agility and shorten reaction time. CONSUMER CONNECTION Brain-boosting supplements have been a hit with Millennial videogamers, but memory power and mental performance are particular concerns for Matures, who know that staying sharp helps them remain youthful and engaged. Brain-boosting supplements are making the leap from Millennial gamers to the Greatest Generation with Natrol's brainSpeed. Designed to sharpen mental agility and focus, the nutraceutical reached out to sprightly Matures at the 2005 Senior Olympic Games to spread the word about its formulas for cognitive health. The tablets promise Matures that they'll pump up memory, alertness, and mental quickness, sparking synapses to fire.
The get-smart supplement claims to be the market's only measurable brain booster. Its online testing component, the brainSpeedOmeter, "allows users to establish a mental processing speed benchmark and then track their progress as they use the product" (Business Wire 6.6.05).
You don't have to be an athlete to need speedy reaction time and clear focus. Matures - and their families - know that brain power is key to staying youthful and engaged. Whether brainSpeed delivers the brainy boost it promises or not, golden oldies crave ways to prevent Alzheimer's and defy aging.
RESOURCES
Natrol: 800-262-8765. brainSpeed costs $40 per 60 tablets and comes in Perform, Attention, and Memory formulas. Clock in with the brainSpeedOmeter here.
MACROTREND | WELLVILLE | | A holistic (mind, body, spirit) approach to living that seeks total wellbeing through balance within self, community, and world. |
CONSUMER VALUES | Empowerment, Wellness, Vitality, Self-actualization | |
