CHATSWORTH, Calif., May 7, 2009 — Medical professionals recognize that poor diet, stress and lack of sleep -- separately or together -- can tax the immune system, and compromise the body’s natural defenses.  Natrol, Inc., a premier marketer, manufacturer and distributor of nationally branded nutritional products, provides supplements to support the body's immunity.^†

For many Americans, consuming a nutritious diet is challenging, because of stress, time constraints, and cutting back on spending.  As a result, many do not ingest the required amounts of fruits and vegetables daily for good health and immune system protection.  It is now common knowledge that a diet high in fruits and vegetables is associated with increased optimal health.

According to a 2005 study by the U.S. Centers for Disease Control and Prevention (CDC), approximately 70 percent of Americans do not eat enough fruits and vegetables.  Specifically, just 32.6 percent of U.S. adults surveyed consumed fruit two or more times per day, and only 27.2 percent ate vegetables three or more times daily.” ¹

Natrol offers JuiceFestiv™:  a powerhouse source of 46 fruits, vegetables, spirulina, wheatgrass, barley grass, and nutrients, all combined to boost energy and well-being, in convenient and easy-to-swallow capsules.  Made with mostly (70 percent) organic ingredients, this advanced formula also contains a wide variety of “Superfruits” -- including Pomegranate, Mangosteen, Noni, and Açaí -- and “Super Vegetables” such as Broccoli, Brussels Sprouts, and Cabbage.^†

To optimize immunity and cellular protection, JuiceFestiv™ also contains the following powerful antioxidants:  Beta-carotene; Vitamin C and Vitamin E; and, SelenoExcell^®—the only certified 100 percent organically bound High Selenium Yeast, a clinically tested form of Selenium which has been shown to have a positive effect on immune support.  In addition, a special digestive enzyme blend is included in JuiceFestiv™ to maximize the assimilation of fruits, vegetables, and other foods; and, the probiotic acidophilus is also included to further support the digestive process.^†

According to Dr. Michael T. Yatcilla, Natrol’s Vice President of Research and Development, “People concerned about their daily intake of fruits and vegetables can consider supplementing with Natrol^® JuiceFestiv™, with fruit and veggies in a rainbow of colors.”^†

Each JuiceFestiv™ box offers a two-month supply, taken as directed, with one bottle (120 capsules) of Natrol^® FruitFestiv™ and one bottle (120 capsules) of Natrol^® VeggieFestiv™, providing a full spectrum of naturally occurring colors from fruits and vegetables, including grasses and sea vegetables.  FruitFestiv™ has the healthy pigments blue, purple, and red, most often found in “Superfruit” berries, plus orange and yellow commonly found in citrus, papayas, and peaches.  VeggieFestiv™ includes the healthy pigments green, red, orange, and yellow.  Taken together, the FruitFestiv™ and VeggieFestiv™ formulas are enhanced by the addition of powerful antioxidants, probiotics, and digestive enzymes.  The average U.S. SRP per JuiceFestiv™ box is $26.83 (costing significantly less than JuicePlus+^®).  Over 400 U.S. Sam’s Club^® stores carry Natrol^® JuiceFestiv™.^†

It is common knowledge that getting enough sleep and relaxation daily is key to ensuring proper health defense and immunity for our bodies.  As a pioneer in sleep-support nutraceuticals, Natrol’s Melatonin product is a top-10 sleep-support supplement in the U.S.  Also, Natrol recently launched Stress & Anxiety: DAY & NITE with two effective formulas in one package -- a daytime stress-relief product; and, a nighttime sleep-support product for round-the-clock support.^†

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      Natrol’s DAY formula helps reduce anxiety and supports calm focus, relaxation, and a positive mood.  It features 5-HTP, B Vitamins (folic acid, B_6, and B₁₂), and L-Theanine for anxiety reduction and for supporting a smooth transition to evening activities, for better sleep preparation.  5-HTP is a drug-free, plant-derived source of an amino acid that naturally enhances mood by balancing the body’s Serotonin -- the chemical messenger affecting emotions, behavior, appetite, thought, and sleep.  Theanine, extracted from green tea leaves, helps with non-drowsy relaxation and calmness.^†

      Natrol’s NITE formula is a drug-free and non-habit forming product for the 52 percent of Americans who feel fatigued, lie awake at night, and can’t sleep².  This supplement features Melatonin and L-Glutamine, as well as extracts of Valerian and Grape Seed.  Scientific evidence suggests this formula may help reduce nighttime anxiety so consumers can fall asleep quickly and stay asleep longer.  Powerful antioxidants (Melatonin and Vitamin E), and Calcium help restore and repair the body’s cells while sleeping, which aids immunity.^†

      “According to a recent Gallup/Healthways poll, 40 percent of Americans are on edge³,” adds Dr. Yatcilla.  He continues, “Without proper rest, people can become irritable and more stressed, not to mention unhealthy and unproductive due to lack of energy.  Natrol^® Stress & Anxiety: DAY & NITE offers an effective solution that can be combined with simple, everyday coping mechanisms…less stress plus more sleep equals better immunity.” ^†

      Natrol^® Stress & Anxiety: DAY & NITE is 100 percent vegetarian and is available starting May 2009 (average U.S. SRP - $9.99 for 10 DAY tablets and 10 NITE tablets).  One DAY tablet can be taken daily with food, and one NITE tablet can be taken nightly before bedtime.  Natrol^® Stress & Anxiety: DAY & NITE is part of Natrol’s successful line of mood and sleep support products, which can be a part of a healthy immune support program.^†

      Natrol products are offered by U.S. health food, drug and grocery stores, mass-market retailers, Natrol.com, and other online retailers.  More information is available at www.Natrol.com, or by calling 1-800-2-NATROL (1-800-262-8765), or emailing Customer-Service@Natrol.com.

About Natrol – CONSUMER.  TECHNOLOGY.  NUTRITION.

Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited.  Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products.  Established in 1980, Natrol’s portfolio of brands includes:  Natrol^®, MRI, Prolab^®, BioSil^®, Laci Le Beau^®, Promensil^®, Trinovin^®, NuHair^®, and Shen Min^®.  The company also manufactures supplements for its own brands and on behalf of third parties.  Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary.

Consumer needs are central to Natrol’s focus.  The company pledges to deliver nutritional products with uncompromised service, quality, and innovation through the best that science, nature, and technology can offer.  For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

All trademarks are the property of their respective owners.

Media Contact:

Stacy Taylor for Natrol, Inc., Taylor Public Relations (TPR)

714-791-0848, Stacy@TaylorPublicRelations.com

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