Natrol™'s Prolab Business Poised for Growth

18/Aug/2006

New Senior Marketing Teams Drive Prolab Business Growth on Both Sides of the "Pond"

CHATSWORTH, CA, August 17, 2006 – Natrol, Inc., a leading manufacturer and distributor of nationally branded nutritional products, announced the appointment of senior marketing management for Prolab®, Natrol’s sports nutrition brand in the United States and the United Kingdom. The brand, which was acquired by Natrol, Inc. in 1999, is a leader in the sports nutrition business.

Eric Schick, Vice President of Marketing, and Gloria Reynolds, Director of Marketing, head the U.S. team. Both are veterans of the dietary supplements industry. Mr. Schick brings more than 25 years of domestic and international sales and marketing experience in the dietary supplements category, including experience in the sports nutrition field while Chief Sales Officer at IdeaSphere (Twinlab®). Ms. Reynolds has an outstanding track record in consumer marketing, most recently as Director of Marketing at Herbalife International.

The United Kingdom team, working as Natrol (UK), Ltd., is led by Margaret Peet, a renowned 20-year veteran in the nutritional supplements industry in the United Kingdom and the United States. Tony Gay, Business Development Manager, brings extensive experience in the health food retail, fitness and sports nutrition industries, including development of the UK entity of the global sports nutrition brand, EAS®

Wayne Bos, President and Chief Executive Officer, stated, “ Natrol is committed to development of the Prolab business, both here and internationally. Our leadership teams bring outstanding experience with a focus on results. Both teams will build the Prolab business through introduction of innovative new products, targeted advertising and marketing support programs, and enhanced brand presence at consumer shows such as the 2006 Olympia.”

About Natrol

Founded in 1980, Natrol, Inc. (NASDAQ: NTOL) is a diversified nutrition company that manufactures and markets premium-branded nutritional products, herbal teas and sports fitness products under the Natrol®, Laci Le Beau® and Prolab® brands, respectively. Natrol markets more than 200 nutritional products designed to meet a wide range of consumer needs. The products are available at more than 54,000 food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in select foreign countries. For more information, visit www.natrol.com

Contact:
Natrol, Inc.
Teri Lim
Phone: 818-739-6000 X583